William L. Benoit's A Functional Analysis of Political Television Advertisements PDF

By William L. Benoit

ISBN-10: 0739188984

ISBN-13: 9780739188989

ISBN-10: 1498525350

ISBN-13: 9781498525350

A useful research of Political tv ads examines conception and learn on election ads. William Benoit employs the practical thought of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the themes of coverage and personality for those teams of political advertisements. the next chapters are dedicated to reporting comparable info on presidential basic ads, presidential 3rd occasion spots, different theories together with factor possession concept and useful Federalism conception, in addition to nonpresidential and non-U.S. election ads. Benoit considers the information, discusses the advance of political advertisements over the years, and eventually, offers parts for extra learn. This e-book is a uniquely finished exam of the worth and use of tv spots in political election rhetoric.

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A Functional Analysis of Political Television Advertisements by William L. Benoit


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